Immerse yourself in enriching experience at our Fundamentals of CI in Pharma Workshop on July 20th-21st, 2024!
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Workshop Schedule
Curriculum of the workshop
Day 1 - July 20th, 2024 (Saturday)
|
Time |
Agenda - Saturday |
Speaker |
|---|---|---|
|
9:00 - 09:30 |
Registration and welcome coffee/tea - Group allocation |
|
|
09:30 - 10:00 |
Introduction and warm-up activities [NASA test] Understand audience objectives and set expectation for the day |
Atul & Faheem |
|
10:00 - 11:00 |
Introduction - Competitive Intelligence in Pharma Strategic tools and business analysis processUnderstand the various steps in a CI process Drug development process and significance of CI at each stage Cross functional collaboration of CI |
Atul |
|
11:00 - 12:30 |
Analysis Tools - 4 corners / SWOT etc |
Atul / Faheem |
|
12:30 - 14:00 |
Lunch break & networking |
|
|
14:00 - 14:30 |
Teams Presentation - Pharma CI Case Study To test the groups on their application of 4 Corners |
Faheem |
|
14:30 - 15:30 |
Data-collection in pharma CI Difference between primary and secondary CI Paid/Public data sources used in secondary CI |
Faheem |
|
15:30 - 16:00 |
Tea break & networking |
|
|
16:00 - 17:00 |
CI Journey - Novartis / Vendor |
Viren |
|
17:00 - 17:30 |
Strategic Scenario Case Study for overnight To test the groups developing a strategic plan |
Atul |
|
18:00 |
End of day and Networking |
|
Day 2 - July 21st, 2024 (Sunday)
|
Time |
Agenda - Sunday |
Speaker |
|---|---|---|
|
9:00 – 09:15 |
Welcome coffee/tea |
|
|
09:15 – 09:30 |
Recap |
Atul |
|
09:30 – 11:00 |
Group Presentations – Strategic Case Study Each group presents their strategic plan to the case study |
Groups |
|
11:00 - 12:00 |
How to Conduct Ethical Primary Research To learn how to and how not to conduct research |
Faheem |
|
12:00 - 13:00 |
Role Play Enables each participant to practice the theory |
Groups |
|
13:00 - 14:00 |
Lunch break & networking |
|
|
14:00 - 15:00 |
Example projects (CI Project, Conference Coverage) Gives the experience of different types of CI projects |
Viren/ Atul/ Faheem |
|
15:00 - 16:00 |
Guest Speakers - How Companies use CI Inputs? Recent Trends |
TBD |
|
16:00 - 16:30 |
Tea break & networking |
|
|
16:30 - 18:00 |
Panel Discussion (all speakers) - Q&A |
Viren/ Atul/ Faheem/ Panel members |
|
18:00 |
Conclusion and End of Day 2 - Value of CI Professionals - Testimonials |
|
Learning Experience
The workshop is dedicated to empowering pharmaceutical professionals with the knowledge and expertise needed to excel in conducting effective Competitive Intelligence within the healthcare sector. Through a blend of topics on fundamentals of CI, competitor analysis, and case studies our program acts as a guiding compass, helping professionals navigate the competitive landscape with clarity and confidence. We simplify the complexities of CI, sparking enthusiasm for competitive strategy and advancing careers. Whether you aim to advance in your current role or switch to the commercial side of the pharmaceutical industry, our workshop provides the tools to unlock competitive advantages and cultivate strong industry leaders.